29 years of recruiting. Still answering the phone.
Since 1997, I've been doing one thing: matching great people to roles where they actually belong. Not the role that pays the most, not the one with the fanciest logo — the one that fits. That's the whole job.
Brian Hughes
I got into recruiting in 1997 — back when a Rolodex was a real object and every placement started with a phone call. I cold-called Fortune 500 hiring managers from an office in Connecticut and learned, quickly, that recruiting is not a database exercise. It's a conversation business.
In 2008, my wife and I relocated to the New Hampshire seacoast, and I founded Great Bay Staffing that same year.The banks were imploding, everyone said it was the worst possible time to start a firm, and I did it anyway — because I believed then (and still do) that there's always a market for someone who actually picks up the phone, knows the industry, and brings the right person to the table on time.
Since then I've placed hundreds of people across healthcare, manufacturing, engineering, IT and finance. I hit million-dollar sales marks at national firms before Great Bay. I am the current Healthcare Practice Group Lead at NPAworldwide. And in the last two years, I've gone deep on AI — not to replace the recruiter's job, but to finally give one person the tools to do the work of a team.
Here's what I've learned in 29 years: The best candidates usually aren't looking. They're doing their job. They need someone they trust to call them about something specific — not spammed by an auto-sequence, not screened by a chatbot, not funneled through an applicant tracking system. A real conversation, with someone who actually understands what they do.
That's what I still do. Every day. The technology changed. The core of the job didn't.
Outside of work, I'm a capable golfer (sometimes), a competent downhill skier, a black belt in Taekwondo, and a self-proclaimed Starbucks junkie. I love to travel, and my wife and I are currently restoring a lakehouse in Maine — one project at a time.
Recent highlights
What I'm working on right now.
NPAworldwide · Global Network
Healthcare Practice Group Lead
I lead the Healthcare Practice Group at NPAworldwide — a global recruiting network of 500+ member firms across 25 countries, with 75+ focused specifically on healthcare.
The role means I'm the connective tissue for healthcare searches across the network: coordinating cross-border placements, sharing candidates with trusted partners, and making sure Great Bay clients tap into reach no solo firm could build on their own.
My Signal Path · Founder · 2026
Helping young people find their signal
Launched My Signal Path - AI-guided career self-discovery platform for high school students and early-career professionals. Built from thousands of interviews and a long-running interest in helping younger job seekers figure out who they are before they make the big decisions.
The Hiring Toolkit · For other recruiters
Installing my AI toolkit inside other people's firms
I've packaged the five AI tools I use every day inside Great Bay — the ones that actually move the needle on sourcing, screening, and search prep — and I install them directly into other recruiters' ChatGPT, Claude, or Gemini accounts. Same philosophy as everything else I do: the technology is the amplifier, not the replacement.
See what's in the Toolkit →
AI in Recruiting Panel · Austin, TX · 2026
On stage with AI and 80 recruiters
Invited to speak on an AI-in-recruiting panel in front of ~ 80 industry peers at a national recruiting conference in Austin, Texas.
The conversation focused on how small and solo firms can actually put AI to work — without losing the human judgment that makes recruiting worth paying for. It's the same balance I've been working on inside Great Bay for two years, and it's becoming the thing more recruiters ask me about than anything else.
If something is worth doing,
it's worth doing right.
Want to talk?
If you're hiring, looking, or just want to swap notes on the industry — I'm around. No pitch, no pressure. Just a conversation.